Understand. Then Create.
Understanding people is central to experience design. I lead and work with teams to shift conversations towards human motivations, needs and goals; hereby informing and driving the creation of meaningful, useful, and usable services and products.
Utilizing a service blueprint to track experience opportunities during a research session.
Understand
Your services, products, & client experience will be more successful when you know your users’ goals and needs. I lead and help teams identify user behavior, goals, and expectations using a number of research techniques.
Services Offered
User Interviews
Observations & Contextual Interviews
Task Analysis
Personas
Organize
The best information is valuable to your customers and employees only when it's presented in a way that they comprehend and understand. I organize information to match identified mental models, behaviors, and goals.
Services Offered
Content Inventories
Card Sorting
Site Maps
Controlled Vocabularies
Taxonomies
User Flows
Co-creation workshop with employees. Color coordination amongst the group was unplanned.
Interact
Experiences happen over time. Together, we structure the customer lifecycle, determine where services/products best fit into the ecosystem, and understand how the customer or employee moves between the different communication channels.
Services Offered
Ecosystem Maps
Journey Maps
Service Blueprinting
Wireframes
Prototyping
Measure
How closely are we meeting our users’ expectations? I design and execute usability testing to measure product performance and gain valuable insights from actual users to ensure we are effectively meeting both their goals and that of the business.
Services Offered
Heuristic Evaluations
Usability Testing
Establishing Success
Measurements
Work Together
Together, we can build better experiences, services, and products. Let's Talk.